If you’re a business leader or an entrepreneur looking for insight and inspiration, check out these titles on BookBaby Bookshop. Our fair trade bookstore is home to thousands of books written by industry experts, thought-leaders, and C-suite executives who have made tremendous contributions with their work and writing. These influential books are rich with guidance that can help you in your professional endeavors and your relentless pursuit of personal improvement.
A New Way to Wealth: The Power of Doing More with Less by Dr. Bruce Piasecki

Dr. Bruce Piasecki is our January featured author and you can watch his full interview here. Dr. Piasecki is the founder of a global management consulting firm, AHC Group, Inc. He also is a New York Times bestselling author on shared value and social response capitalism. In his smash hit book, A New Way to Wealth, he discusses these economic themes and how social purpose in capitalism can change the world.
Inspired by Benjamin Franklin, Bruce Springsteen, and Bob Dylan, Dr. Piasecki calls for an urgent new era of restraint and public mindedness. The book will empower you and your teams to be successful through frugality, refine instincts for innovation and survival, build competitive advantage, and learn to accelerate progress through positive relationships. Throughout this game-changing book, Dr. Piasecki demonstrates that these insights into frugality help us live fulfilling lives, promote social good, and achieve organizational sustainability and growth. Regardless of the industry you work in, this book has urgent relevance and I highly recommend it.
The Flipping Blueprint by Luke Weber

If you are interested in flipping homes and real estate, it can be intimidating to start. It’s certainly an industry filled with unique complexities – and there is a lot to be learned if you want to find success. The Flipping Blueprint was written by real estate expert Luke Weber who has successfully flipped everything from manufactured homes, to single family residences, to apartment buildings. His book is rich with insight about flipping houses in today’s competitive market.
This helpful book is a great tool to support your real estate investing future. It discusses how to present yourself to other real estate professionals, where to find the right deals, how to talk to private lenders, where to find contractors, how to maximize profits on flips, and more. Most importantly, it emphasizes the importance of investing both safely and securely. As an author, Luke Weber stands out for many reasons. He’s an expert in his field and has helped so many readers succeed in real estate. Fundamentally, he has his readers’ best interests in mind. Tired of seeing so many naïve people get themselves into bad deals and lose money, he decided to write this book. It is jam-packed with honest and impactful details to help readers reach their real estate investing goals.
Leadership Is About Behavior, Not Titles by Shon Barnwell

Leadership Is About Behavior, Not Titles is a transformative book that leaders of every level and industry should read. Filled with must-read stories and hands-on activities, this inspirational tool helps readers enhance their knowledge and sharpen their leadership skills to thrive and drive change.
The book teaches a unique model – AIR: action, impact, and results. The model address four leadership challenges – Context, Application, Workplace Culture, and Measurable Results. In doing that, it offers necessary knowledge to help leaders find success in any environment.
Shon Barnwell’s teachings have immense value for professionals of every level. There are few authors who teach concepts that are as relevant for a recent graduate as they are for an executive – but Barnwell is successfully able to do just that. The leadership behaviors presented in this book will inspire anyone and guide them through one of life’s most rewarding experiences – being a leader. This book makes for a perfect resource for professional development programs, mentoring sessions, roundtable discussions, workshops, professional reading lists, and emerging leader training seminars.
A Shift in Being by Leon VanderPol

A Shift in Being teaches concepts that contribute to personal development and spiritual transformation. If you desire to support others, explore and transform your inner world, and to embody new levels of personal reality, this is the book for you.
Written by internationally-recognized leader in the field of transformational coaching Leon VanderPol, this book walks you through the process of facilitating soul-deep transformation. It weaves together coaching, healing, psychology, and spirituality with the necessary knowledge to help you open up to your highest truth. Transformational coaching has tremendous value that can enhance your life, both personally and professionally.
When you learn how to express your true self, you shift your attention to what comes from within. When you are able to listen to what your highest self is telling you, the way you see yourself and the world around you dramatically changes. This paradigm shift will help you achieve more, live more fully, and find a newfound sense of satisfaction. You’ll discover that this powerful book is as visionary and illuminating as it is instructive and practical. Whether you’re a C-suite executive, a student, an athlete, or just seeking personal growth, this is certainly a worthwhile read.
The Voice of the Underdog by Mike Sullivan and Michael Tuggle

If you’re looking to build a great culture for your company, this book is the perfect place to start. The Voice of the Underdog was written by advertising veterans Mike Sullivan and Michael Tuggle. Throughout the book, they unpack the poorly understood and grossly underleveraged connection between brand and culture.
The book is filled with fascinating case studies, entertaining stories, and engaging insight that examine the true essence of what makes a company a challenger brand. It unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and ends with a detailed blueprint for building your own transcendent culture. Sullivan and Tuggle provide compelling evidence that demonstrates why you have to address your own culture if you want to compete with and beat the category leaders.
The introduction of the book reminds readers that, “[c]ompany culture serves as the most fundamental challenger brand advantage there is”. The authors do an extraordinary job demonstrating the connection between culture and brand, and how they drive each other. If you are running a business or work in marketing, this book is rich with value that will greatly serve you. The teachings will help you make your company and brands stronger, more compelling, and more competitive.
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